Creating Scalable Growth for Leader in Sales and Marketing

An out-of-date, web-based system was stalling company-wide collaboration. The contribution process was cumbersome, the site was difficult to maintain and its age made it inflexible.

Challenge

They needed a modern web application with the ability to assist in user-content creation, control content visibility, and foster greater participation in their business process. Could a new program really influence corporate activity? How could the deployment of a new system inspire greater user-adoption?

Solution

Streamlined contributions by adding a content submission and approval process – Users can now request help creating or managing content as well as rate and post feedback to content
Increased user experience with immense flexibility – Content can be classified by categories and subcategories and searched by a variety of criteria
Reduced maintenance – New web-based portal is now up-to-date and scalable

Results

User-adoption increased significantly, resulting in more accurate & timely information
System flexibility is great enough to support recruiting and marketing activities
Response-time for customer issues increased dramatically, increasing customer service standards